Once upon a time, not so long ago, I had 40,000 unread emails. That is not an exaggeration. I had 40,000, and that number, with all the zeros, was one I ignored for a good while. Funny enough, somewhere along the line, I read the number as 4,000 (quite fascinating how the mind alters things to cope with them.) Nevertheless, as anyone with a smartphone knows, that little red notification sat just on the corner of my email app, passive-aggressively shouting “40,000 unread emails!” at me whenever I looked at my phone.